Our Mission and Values
Empowering People Worldwide through Easy to Use Website Creation
In an era where online presence is paramount, Simple Different stands out with a commitment to democratizing access to web creation tools for users worldwide, regardless of their computer literacy, their language or the strength of their currency. In this spirit, our first creation in 2012 was SimDif, the first website builder app to be fully functional on any smartphone.
Empowering People Worldwide through Easy to Use Website Creation
In an era where online presence is paramount, Simple Different stands out with a commitment to democratizing access to web creation tools for users worldwide, regardless of their computer literacy, their language or the strength of their currency. In this spirit, our first creation in 2012 was SimDif, the first website builder app to be fully functional on any smartphone.
The Technology the World Relies On
Simple Different recognizes that the majority of people, especially in developing countries, only have access to the internet via a mobile phone: Statista reported that in 2023 more than 6.9 billion people, 85% of the world's population, are smartphone users; and even more importantly, the World Advertising Research Center estimates that by 2025, 72% of all internet users will only use smartphones to access the web. Offering free website builder apps, like SimDif and FreeSite, which are available on mobile devices in 30 languages (and growing), is our way of ensuring that the power to create a web presence is in the hands of the many, not just the few.
The Technology the World Relies On
Simple Different recognizes that the majority of people, especially in developing countries, only have access to the internet via a mobile phone: Statista reported that in 2023 more than 6.9 billion people, 85% of the world's population, are smartphone users; and even more importantly, the World Advertising Research Center estimates that by 2025, 72% of all internet users will only use smartphones to access the web. Offering free website builder apps, like SimDif and FreeSite, which are available on mobile devices in 30 languages (and growing), is our way of ensuring that the power to create a web presence is in the hands of the many, not just the few.
An Ethical Approach to Guiding Users
At the core of Simple Different's ethos is the guiding principle of a user first approach. Unlike many platforms that prioritize sales, our apps are designed to help users create websites that resonate with their audiences and are optimized for search engines like Google. Our commitment is to support our users' success and control over their data, and includes the automatic deletion of all user data after a year of inactivity.
An Ethical Approach to Guiding Users
At the core of Simple Different's ethos is the guiding principle of a user first approach. Unlike many platforms that prioritize sales, our apps are designed to help users create websites that resonate with their audiences and are optimized for search engines like Google. Our commitment is to support our users' success and control over their data, and includes the automatic deletion of all user data after a year of inactivity.
Pricing for the Cost of Living in Each Country
Recognizing the diverse economic realities across the globe, Simple Different has pioneered the FairDif index, to adjust the price of SimDif's paid versions based on the cost of living in each country. This adaptive pricing model - with a different price but the same value for all - is based on Purchasing Power Parity (PPP), and ensures that our tools are affordable and accessible for users worldwide.
Pricing for the Cost of Living in Each Country
Recognizing the diverse economic realities across the globe, Simple Different has pioneered the FairDif index, to adjust the price of SimDif's paid versions based on the cost of living in each country. This adaptive pricing model - with a different price but the same value for all - is based on Purchasing Power Parity (PPP), and ensures that our tools are affordable and accessible for users worldwide.
Promoting Languages and Cultures
In a digital world dominated by just a handful of languages, people are often forced to use websites and apps in languages other than their mother tongue. To counter this, Simple Different created BabelDif, a localization platform which allows our translators to translate our apps and services into more languages, within the context of the User Interface. The results of our efforts so far are that we now support 30 languages, with active users in more than 150 countries. We have a roadmap for adding further underrepresented languages, to give even more people easier and more enjoyable access to effective website creation tools. In this spirit, we've even been able to give access to SimDif users, directly in the app, as they build their websites, to the tools to help translate SimDif into their own languages.
Promoting Languages and Cultures
In a digital world dominated by just a handful of languages, people are often forced to use websites and apps in languages other than their mother tongue. To counter this, Simple Different created BabelDif, a localization platform which allows our translators to translate our apps and services into more languages, within the context of the User Interface. The results of our efforts so far are that we now support 30 languages, with active users in more than 150 countries. We have a roadmap for adding further underrepresented languages, to give even more people easier and more enjoyable access to effective website creation tools. In this spirit, we've even been able to give access to SimDif users, directly in the app, as they build their websites, to the tools to help translate SimDif into their own languages.
The Social Impact of SimDif
Simple Different's approach to making web creation tools actively contributes to various aspects of social equity:
● Economic Growth: By enabling small businesses to create their web presence and be visible on search engines, our apps play an important role in the digital economy.
● Digital Education: SimDif is used in many educational settings, helping students and teachers understand online content creation and organization, and fostering digital literacy.
● Freedom of Speech: With free versions available on the web and in all the major app stores, SimDif and FreeSite support the expression of ideas and opinions across the globe.
● Cultural Diversity: Our goal is for our apps to be translated into a hundred languages, and especially to support underrepresented languages and cultures on the web.
● Community Empowerment: Our apps help non-technical people to organize online community projects, supporting activities like local news, sports, hobbies, and artistic events.
Simple Different's vision reflects a deep commitment to making the productive side of the web more accessible, ethical, and representative of the global community.
Our apps have been downloaded over 4 million times, and we have active users in more than 150 countries. Find out more about the reach of our platform in our press section.
The Social Impact of SimDif
Simple Different's approach to making web creation tools actively contributes to various aspects of social equity:
● Economic Growth: By enabling small businesses to create their web presence and be visible on search engines, our apps play an important role in the digital economy.
● Digital Education: SimDif is used in many educational settings, helping students and teachers understand online content creation and organization, and fostering digital literacy.
● Freedom of Speech: With free versions available on the web and in all the major app stores, SimDif and FreeSite support the expression of ideas and opinions across the globe.
● Cultural Diversity: Our goal is for our apps to be translated into a hundred languages, and especially to support underrepresented languages and cultures on the web.
● Community Empowerment: Our apps help non-technical people to organize online community projects, supporting activities like local news, sports, hobbies, and artistic events.
Simple Different's vision reflects a deep commitment to making the productive side of the web more accessible, ethical, and representative of the global community.
Our apps have been downloaded over 4 million times, and we have active users in more than 150 countries. Find out more about the reach of our platform in our press section.
Our Future: More Apps and the Ethical Integration of AI
We will soon launch new website builder apps designed for bloggers, musicians, and venues, from the foundational "website builder maker" platform we've developed. These apps, like SimDif, will include Kai, our ethically integrated AI assistant, which keeps users in control.
Next, we will make BabelDif available to others, helping businesses to translate their apps and websites into many different languages.
We will also be offering access to our PPP index through an API, making it easy for anyone to calculate fair prices for 141 countries.
Our Future: More Apps and the Ethical Integration of AI
We will soon launch new website builder apps designed for bloggers, musicians, and venues, from the foundational "website builder maker" platform we've developed. These apps, like SimDif, will include Kai, our ethically integrated AI assistant, which keeps users in control.
Next, we will make BabelDif available to others, helping businesses to translate their apps and websites into many different languages.
We will also be offering access to our PPP index through an API, making it easy for anyone to calculate fair prices for 141 countries.
SimDif is the first website builder app offering the same features on your phone as on computers.
